Sonnen Lexus
Coyote Hill Mascot Sonnen Lexus opened in 1990 in one of America’s toughest auto markets—Marin County, California. If anyone knew foreign luxury cars, it was these people. Over two-thirds of the cars in Marin were high-end European makes like Mercedes, BMW, Audi, Volvo, Saab, etc. To make a dent in that market against that audience required something different from traditional dealer advertising.
Lexus Ad 1 Lexus Ad 2
Lexus Ad 3 I designed an introductory campaign of newspaper ads and mailers that tied the quality of the new Lexus sedans (as conveyed by a massive national ad campaign from the manufacturer: “The relentless pursuit of perfection”) to the quailty that the dealer was bringing to the dealership: “Relentlessly pursuing perfection.”
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Call Tom Cammarata at 707-295-7274.
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